FOR IMMEDIATE RELEASE:

Cheval Creative™ proudly announces the participation of world renowned conductor James Conlon in the launch of a new series of books, toys, CDs, and DVDs bringing classical music to kids.

Los Angeles, California - May 12, 2010 – CHEVAL CREATIVE, a new international children’s entertainment company, has secured the participation of world-renowned conductor James Conlon in a very special command performance, the likes of which has never been seen or heard before: a new, vitally important entertainment project that integrates classical music into children’s lives in a unique, child-friendly way. It is a musical experience that will change the lives of children and the future of classical music, nurturing and developing the next generation of classical music devotees.

Classical music has been stripped from children’s lives educationally and socially, leaving them with no context or meaningful exposure. When we bring back the classics to our four and five year olds, we regain the future of our great musical heritage. The key to attaining meaningful change is to bridge the divide, to harness the power of the mass-media reach, delivering substantive content to children in a kid-native way they intuitively understand. Music is fun. It nourishes, enriches, activates and engages their young imaginations and vibrant minds.

Mozart said, “Neither a lofty degree of intelligence, nor imagination, nor both together go to making genius. Love, love, love, that is the soul of genius.” When a child falls in love with Mozart, he or she will love Mozart forever. James Conlon introduces CHEVALS’s initial release of a magical illustrated series of books and musical toys, bringing the great composers to children. In our world, the composers are cats, COMPOSER CATS™, Feline in form, timelessly compelling characters for kids. The first COMPOSER CAT™ premiering is COMPOSER CATS™ MOZART!

The second series of books and toys James Conlon introduces captures the timeless wonderful world of opera in a fun, potently imaginative way. With the pageantry color and excitement of opera, CHEVAL’s troupe of theatrical mice recreate the world’s most beloved operas in children’s picture books and musically enhanced toys. The first performance of OPERA MICE™ to premiere is THE BARBER OF SEVILLE starring FIGARO MOUSE.

With COMPOSER CATS™ and OPERA MICE™ CHEVAL harnesses the power of mass market entertainment, to integrate classical music into children’s lives in the critical early years. CHEVAL and James Conlon are composing a new future for classical music - one cat, mouse and child at a time.

To learn more about this vitally important international release please contact:

Jeannine Kadow
CEO/FOUNDER
CHEVAL CREATIVE, LLC™
917-558-4632
jkadow@chevalcreative.com
www.chevalcreative.com